For many months, NBC President Jeff Zucker has declared repeatedly that the "Friends" finale is set to be television's biggest event of the year. While the ratings for the show's final season have been good, but not spectacular, the finale is ready to set records in terms of advertising, at least.

NBC is reportedly getting $2 million for every 30-second commercial spot during the hour-long finale on May 6. That's the most ever paid for advertising time during a comedy series.

According to Reuters, the "Friends" figures are set to top the $1.7 million NBC was able to demand for ad time on the finale of "Seinfeld" in 1998.

The "Seinfeld" send-off drew 76 million viewers, a figure that the "Friends" bow seems unlikely to approach. Last week's new episode, the show's third-to-last, drew 22.6 million, an improvement on its average of 19.8 million for a season marked by lengthy periods of repeats. "Friends" remains television's most watched comedy and industry sources are still projecting an audience of between 40 and 50 million for the last episode.

The ad rates -- paid by the likes of Allstate Corp., Anheuser-Busch, General Motors, Hewlett-Packard and NBC's benign corporate parent General Electric Co. -- put the finale on par with events like the Super Bowl. CBS demanded and received $2.3 million for ad time during the most recent Super Bowl.